Client NanoLogix was recently featured on the cover of this leading medical technology journal. The article, by CEO Bret Barnhizer features an overview of this cutting edge diagnostic technology that is proving to be 400% faster than traditional bacterial diagnostics. Nanodiagnostics: Revolutionizing viable microorganism detection Oct 1, 2011 12:00 PM, Bret Barnhizer, CEO, NanoLogix Single-use and rapid diagnostic products continue to become more easily accessible thanks in part to continued advances in new materials and technology. A nonomembrane-based technology could change the future of testing for deadly microorganisms. The next generation of Petri culture technology is providing the opportunity to revolutionize the world of medical device diagnostics. By sandwiching a… Continue Reading
Posts Tagged ‘public relations’
Transforming the science of discovery into the art of the sale
If you listen to NPR pledge breaks you’ve heard about the wind up radio thank-you gift. Ever wonder why these radios only just started showing up in the past 15 years? That’s because the British inventor Trevor Baylis didn’t get his inspiration for the invention until 1989, when he watched a British documentary about the spread of AIDS in Africa. Yes, the idea for a wind-up radio is only 22 years old.
Read on for our 6 marketing and communications takeaways from Baylis, including the final plot twist. [more]
