Technica Communications is pleased to announce President Lisa Ann Pinkerton will lead a workshop on public relations for the UCLA Anderson School of Management New Ventures Workshop Series. One of four workshops for the year, Lisa Ann’s talk on January 25th will cover the “Top 3 Secrets PR Firms Don’t Want You To Know.”
The UCLA Anderson School of Management ranks among the top-tier business schools in the world. An award-winning faculty renowned for research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment in the heart of Southern California.
Event Details:
Start ups that engage in public relations activities are 30% more successful in landing funding in one to three months than those who don’t. If investors, customers and potential partners don’t know who you are, how will you grow from incubation to IPO? People think top tier media coverage requires big budgets. But in the age of the internet and social media, very little separates companies from journalists writing at places such as TechCrunch, Popular Science, and even the Wall Street Journal.
Join us to hear Technica Founder and PR pro Lisa Ann Pinkerton share the Top Three Secrets PR Agencies Don’t Want You To Know, including:
- How to choose the exact right time to launch your startup in the media
- Free methods for gaining visibility and recognition within your industry
- Simple tips to get journalists to read and respond to emails
- Techniques for building a compelling story that journalists simply have to cover
More about Lisa Ann, Founder of Technica Communications:
From the newsroom to the boardroom, Lisa Ann Pinkerton has used her keen analytical skills to share technology stories with the world for over a decade. Whether the sector is cleantech, biotech or health care, Lisa Ann leads companies through the web of new and traditional media with targeted messaging that bolsters business goals. As a former award-winning journalist, Lisa Ann acutely understands what motivates many journalists and how they think and she’s routinely able to turn those insights into top-tier coverage. She is also an accomplished speaker and facilitator, sharing her wealth of communications knowledge with entrepreneurs and small business owners internationally. Before founding Technica, Lisa Ann was a Senior Account Executive and managed new business operations for the San Francisco PR firm Antenna Group. She got her start as a broadcast journalist for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.
