Blog

Top 10 Women of Sustainability

posted in Cleantech|02.20.12|0 Comments

In this second installment in our series on leading women in cleantech and sustainability sectors, we offer up our top picks for the sustainability sector. Quite often this category is dominated by women working in Corporate Social Responsibility, as it’s a sector where women have made great strides to gain leadership roles in the last few decades. However, for our series, we are saving those women of CSR for a later post. This let’s us focus more on those women doing unique sustainability work that might otherwise not be noticed. Stay tuned for our Women of CSR post, it’s not far behind!

1. Nikki Pava – Co-founder, Eco Tuesday & Founder of Alegria Partners

Nikki Pava is both the co-founder and president of EcoTuesday and part of the organization’s Ambassador team in San Francisco. EcoTuesday is a renowned networking event for sustainable business professionals that takes place every fourth Tuesday of the month in cities across the US. The organization’s 5-year anniversary celebration takes place on February 21st with special guest speaker Brian Black, president of the Sustainable Industries Magazine.

Most recently, Nikki launched Alegria Partners, an integrated marketing and sustainability consulting firm that helps to manage and grow businesses. Clients include Technology Forecasters, Blue Coat Systems, Maestro Conference and Greenopolis. As an independent consultant, Nikki has also worked in a strategic capacity with Williams-Sonoma on a project to decrease waste in their stores and played a key role in implementing Burning Man LLC’s five-year sustainability plan. She also helped Morrison & Forester (one of the country’s largest law firms) establish its Cleantech Practice Group. Nikki has an MBA in Sustainable Business from the Presidio School of Management and has worked in a strategic capacity with Fortune 500 companies, small- and medium-sized businesses, and non-profits to develop strategic plans and coordinate teams to reach specific and measurable goals.

Follow her on Twitter>>

2. Elizabeth Sturcken - Director of Corporate Partnerships, Environmental Defense Fund

Elizabeth Sturcken is the Managing Director of the Corporate Partnerships program at the Environmental Defense Fund (EDF). There she develops and implements joint projects with leading companies in order to create environmental change. Elizabeth currently works with Wal-Mart to create a broad environmental change in crucial areas of its business, including climate change, China, seafood, and packaging. Additionally, she has worked with FedEx to develop environmentally advanced heavy-duty delivery vehicles. With UPS she helped implement innovative changes in their express delivery packaging.

3. Karen Flanders – Senior North American Representative at Prince of Wales’s Business and Sustainability Programme

Karen Flanders is a Senior North American Representative at Prince of Wales’s Business and Sustainability Programme where she contributes to the organization’s mission to draw on world-leading research and networks of Cambridge University to help business leaders address the critical global challenges they face today. Karen is also a Senior Associate (Fellow) with the University of Cambridge Programme for Sustainability Leadership (CPSL). In her 20 years of experience working on the sustainability field, both domestically and internationally, Karen has become an important member of several major corporations, NGOs and intergovernmental organizations.

Prior to joining CPSL and working with PWBSP, Karen served for eight years as the director of sustainability for the Coca Cola Company. Prior to that, she lead the European and global advocacy campaigns for WWF for 12 years. She is also part of the board of the Women’s Network for a Sustainable Future.

4. Bonnie Nixon – Executive Director, Sustainability Consortium

Formerly an executive with Hewlett Packard, Bonnie Nixon is known for her ability to inspire and serve as a catalyst for transformation in the field of sustainability and social and environmental responsibility. As Executive Director for The Sustainability Consortium (TSC), Bonnie is responsible for providing strategic direction and executing on the TSC’s bold vision for independent global product standards. TSC works to help set the standards and develop transparent methodologies, tools and strategies that will drive a new generation of products and supply networks that address environmental, social and economic imperatives. Some of the Board of Directors representatives are companies and organizations of the caliber of Arizona State University, the University of Arkansas, The Walt Disney Company, Wal-Mart, PepsiCo, Proctor & Gamble, Dell and more.

With her more than 25 years of experience in social and environmental responsibility for large corporations, Bonnie serves on many multi-industry consortiums, including global retailers, footwear and apparel, toy, pharmaceutical, chemical, automotive, consumer goods and mining. She is also the Board Chair for Sustainable Silicon Valley and Board Member of Blue Planet Network.

5. Marianna Grossman – Executive Director, Sustainable Silicon Valley

Marianna Grossman leads Sustainable Silicon Valley, who’s mission is to create a more sustainable future within the Valley by collaborating with local government agencies, businesses, and community organizations to identify and address the most pressing environmental issues of the area. Marianna’s goal is to catalyze innovation and action to produce economic value, while at the same protecting the environment. She brings more than 25 years of business and leadership experience with knowledge of climate change, sustainable technologies, Total Quality Systems and transformation management. All of this aims to create value for clients across the different sectors of the industry, including the entrepreneurship, computer hardware and software, semiconductors, automotive, educational and civic organizations. Marianna has also both developed and led training courses from executive to individual contributors on four continents. She is an expert in increasing revenues while at the same time taking advantage of both new market opportunities and improved use of energy.

6. Diane MacEachern – Author, Big Green Purse

Diane MacEachern is the founder & CEO of Big Green Purse, the award-winning environment-focused website. She is also the author of the best-selling book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World as well as Save Our Planet: 750 Everyday Ways You Can Clean Up The Earth. She’s also a a regular commentator on Martha Stewart’s Whole Living radio program.

In addition to writing, Diane is a founding member of Green Moms Carnival, one of the most reputed green lifestyle blogging networks on the web. During her career, her main focus has been to empower consumers – especially women – to use their marketplace clout to protect the environment. Due to her passion in these endeavors, Diane has garnered a series of awards and recognitions, including the Best Green Website of the year 2007, being the finalist in the Books for a Better Life award 2008, being featured in the Top 100 Environmentalist Blogs from Design Sprout and much more.

Follow her on twitter her e>>

7. Nina Simons – Founder, Bioneers

Nina Simons is a social entrepreneur, Co-CEO and Co-Founder of Bioneers, a national nonprofit that helps highlight, gather and disseminate breakthrough solutions to the most pressing environmental and social challenges. Nina’s life and work have been shaped by her passion for the natural world, women’s leadership, systems thinking, and the arts’ capacity to shape culture and consciousness.

Throughout her career, Nina has served as president of Seeds of Change and as director of strategic marketing for Odwalla, being instrumental to the success of each of these companies nationwide. Since beginning Bioneers in 1990, she and her partner and husband Kenny Ausubel have collaborated to grow the organization and its influence. Bioneers now reaches many millions through its annual conferences, satellite conference partners, award-winning radio series, broadcast and print media, interactive website and book series.

Nina Simons has also been vital in restoring the “feminine” to a balanced place in our culture. In 2006, she began offering Cultivating Women’s Leadership, a five-day intensive for diverse women with the passion and capacity to effect change in their communities. This intensive training emphasizes skillful collaboration across differences, and the creation of relationships and networks to cultivate leadership, build alliances and encourage mutual support.

Follow her on Twitter here>>

8. Pamela Gordon – Author, Lean and Green: Profit for Your Workplace and the Environment

Pamela J. Gordon is the President and Founder of Technology Forecasters Inc. (TFI), as well as being the Lead Consultant for TFI Supply Chain and TFI Environment. TFI is an organization that helps technology companies create more efficient supply chains while at the same time reducing their environmental impact. She specializes in sustainability and is a popular keynote speaker, having presented at high-tech conferences in Asia, Europe, and the Americas. Before founding TFI, Ms. Gordon was a senior analyst at McGraw Hill’s electronics industry market-research firm Gnostic Concepts Inc. She is also the author of the influential 2001 book, Lean and Green: Profit for Your Workplace and the Environment. It features 17 electronics companies from around the world and has been required reading at the University of California Haas School of Business.

On top of all of these achievements, Ms. Gordon has received the 2011 Sustainability Summit Community Award which was given in recognition of “the person who has most generously dedicated time and effort to support the development of a legacy of environmental stewardship in the [electronics] industry.”

9. Astrid Lindo – Co-founder, The Living Seed Company

A native of Colombia and raised in Miami Beach, Astrid Lindo always lived close to the earth. This led her early on to understand modern human’s disconnection with the natural world and contributed to her desire to found The Living Seed Company and inspire people to live more harmonious lives with their environments. The organization specializes in providing people with the best possible choices for food diversity.

With her formal training as an interior designer from the Fashion Institute of Technology in New York City, she has also built a career as an ecological interior designer. Astrid holds a Certificate in Green Building and Permaculture, as well as an LEED accreditation. Her firm Astrid Design Studio supports more sustainable practices in the design field.

Follow her on Twitter here>>

10. Stacie Shepp – 2011 Executive Director, San Francisco Green Chamber of Commerce

In 2011, Stacie Shepp was the fearless leader the San Francisco Green Chamber of Commerce. The organization empowers businesses to achieve economic, environmental, and social sustainability. Members benefit from increased visibility, educational tools to improve operational performance, and extensive networking opportunities.

Stacie is also co-founder of Earthsite, a Digital Consultancy for Sustainable Brands that specializes in building web strategies, design and social media marketing campaigns that are sustainable and optimal. Stacie is a graduate of the Green MBA program at Dominican University of CA.

About the author:

Lisa Ann Pinkerton is founder of Women In Cleantech & Sustainability, a San Francisco Bay Area group dedicated to the advancement of women in various environmental and technology sectors. She is also Founder and President of Technica Communications, where she handles marketing and public relations strategies for cleantech and biotech companies. Lisa Ann is a former award-winning broadcast journalist who reported for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.

Top 10 Women of BioFuels

posted in Biotech, Cleantech|01.16.12|0 Comments

Series: Influential Women in Cleantech

As the founder of the Bay Area networking group, Women In Cleantech & Sustainability, I am keenly interested in learning about who the media thinks as being the most influential women in the field. However, it feels like every top ten list for women in Cleantech always lists the same lovely ladies. This is not to say that the women are not contributing massively to the effort of clean technology, they are. And there are so many more women in the field!

Clean technology is ever-changing, with new innovators, particularly among women, making their mark in a traditionally male-dominated field. In this occasional series, we shine the spotlight on the most savvy and accomplished women pioneers in cleantech and sustainability. Some are building their own start-ups, others are climbing the ranks of high-profile companies, and still others are investors. Whether they are on the front lines or behind the scenes, they inspire us to keep striving forward, to break the ever existent glass ceiling, and change how the world lives.

As always we are open to your suggestions of who you feel are the female game-changers. Who do you think should be on the list?

*Special thanks to Shawn Lesser of Watershed Capital for his support and mentorship for this series.

1. Virginia Klausmeier, CEO, Sylvatex

Quite possibly the youngest CEO in the biofuel/Green chemistry industry, Virginia Klausmeier has spent the past five years developing the Sylvatex fuel technology with her late father, Dr. William Klausmeier. Sylvatex is currently commercializing a proprietary renewable fuel for the US diesel and biodiesel markets. The company has won numerous awards at industry conferences and venture funding competitions, including Silicon Valley LAUNCH and PortTechLA, as well as funding and support through San Francisco’s Greenstart accelerator program. Virginia earned her B.S in Chemistry and Physiology and M.S. in Biomechanics at the University of Oregon and has is also active in San Francisco’s BioDiesel Task force and Biodiesel Coop.

2. Kef Kasdin, CEO, Proterro BioFuels

Kef Kasdin is CEO of Proterro, a venture-backed start-up located in Princeton, New Jersey. It develops non-plant-based, noncellulosic fermentation-ready sugar feedstock, which enables the economical and scalable production of biofuels and chemicals. The company, which is transitioning from discovery to the engineering phase, has functioning prototype sucrose-producing organisms and a working model bioreactor system. Proterro’s Protose sugar is a sustainable, inexpensive, geoflexible, feedstock that can be used to produce a variety of commercial scale fuels and chemicals through standard industrial fermentation methods. Before Proterro, Kef spent nine years at 3Com Corp, including managing $1B division. She also spent 10 years as venture capitalist, and is general partner/cofounder of Battelle Ventures and affiliate Innovation Valley Partners, with company-creation, lab-spinout, and energy-market expertise.

3. Lissa Morgenthaler-Jones, CEO and Co-Founder, LiveFuels

Lissa Morgenthalter-Jones leads strategic planning and corporate development for the LiveFuels, a company with the goal of developing the most efficient and scalable algae-based biofuel process. Since 1990, she has also specialized in biotechnology investing since 1990. After learning about turning algae and animal waste into fuel, she started her own clean energy venture capital fund in 2004. She raised $10 million from the Quercus Trust and individual investors in May 2007. To date, her company has established pilot operations across the U.S., generated extensive intellectual property, and is well on its way to producing an economically feasible and sustainable algal fuel.

4. K’ Lynne Johnson, CEO, Elevance Renewable Sciences

K’Lynne is leading Illinois based Elevance, with her 19 years of experience in the oil and petrochemicals industry (Amoco, BP and Innovene). The company is striving to be the first to successfully bridge the renewables and chemicals industries. With its Nobel-prize winning technology the company transforms natural plant-based oils, like soybean, rapeseed (canola), palm, corn, or algae, into specialty high-performance, cost-effective commercial products, such as advanced biofuels, deterents and cleaners, personal care products, and others.

5. Jennifer Case, co-founder and CEO, New Leaf Biofuel

In 2010, co-founder Jennifer Case took the helm at New Leaf Biofuel as CEO. She has helped grow the company to 24 employees and increase its customer base, including US Navy, the City of Chula Vista, Allied Waste, and dozens of other commercial and municipal fleets in Southern California. Jennifer Case obtained a BA in Political Science from UC San Diego, and a law degree from Pepperdine University. In her legal practice, Jennifer represented individuals, business and public entity clients in such areas as general business litigation, real estate, construction and technology. Prior to attending law school, Ms. Case was an administrator of a start-up fiber optics company in the Silicon Valley.

6. Pamela R. Contag, Ph.D, microbiologist, Founder of Xenogen Corp and Cobalt Biofuels

Cobalt Technologies, located in Mountain View, CA, is leading the transportation industry for cleaner, more efficient renewable fuels. It is a venture-backed company that produces biobutanol from renewable feedstock. Xenogen Corp, located in Alameda, CA, was founded in 1998, and is a leader in the field of biophotonic imaging. Pamela R. Contag, Ph.D., is a microbiologist who has been called a “serial entrepreneur,” having founded two biotech and two biofuel startups. She is the founder of Xenogen Corp. and Cobalt Biofuels, Inc. She is also the founder and CEO of Cygnet Biofuels and ConcentRX, Inc., a biotechnology company developing a unique cancer therapy. She founded Xenogen Corporation with two colleagues while at Stanford University, where they invented in vivo biophotonic imaging. Pamela has filed a patent on a process she developed that utilizes algae to produce polysaccharides that can be easily converted to alcohol fuels or to biolipids, and then to biodiesel. She was also named one of the “Top 25 Women in Small Business” by Fortune Magazine.

7. Cynthia (CJ) Warner, President, of Sapphire Energy
Cynthia (C.J.) Warner joined Sapphire Energy in February 2009 as President. She brings more than 27 years of experience in the energy, refining and transportation industries. At Sapphire Energy, Ms. Warner is tasked with driving the company’s initiative to transition technology trials and research into commercial-scale crude oil operations. Using only sunlight, CO2 and non-potable water, Sapphire Energy is one of the world’s largest leaders in algae-based crude oil. A chemical engineer by training and one of the very few senior women in the oil and gas industry, CJ served as an executive with energy industry giants British Petroleum, Amoco Oil Company and UOP. CJ is currently a member of the National Petroleum Council. She is a featured leader in the 2008 book ‘Becoming a Resonant Leader: Develop Your Emotional Intelligence′ (Harvard Business School Press). CJ has a BS degree in Chemical Engineering from Vanderbilt University and an MBA from Illinois Institute of Technology.

8. Dr. Claire Kinlaw, Lead Product Development, TerViva BioEnergy

Claire is an MBA-trained scientist and currently Project Lead for TerViva BioEnergy, a startup commercializing the high oil seed tree pongamia in the US as a feedstock for biodiesel refining. Pongamia pinnata, a nitrogen fixing tree native to India that grows on marginal soils. TerVia is working to commercialize this tree as a renewable source of diesel fuel, planting across the southern USA on pasturelands and other lands not used for food production. Claire leads the R&D effort to improve the underlying asset, the tree for even greater, more predictable oil production and good growth characteristics in US locations. Prior to joining TerViva in 2010, Claire developed commercial strategies for biotechnology startups and small businesses, negotiated and managed research and business agreements, directed the USDA Institute of Forest Genetics, and led life science research projects with molecular genetics and genomic science focus. Claire holds an MBA from UC Berkeley, a PhD in biochemistry from Rice University, and a BA in chemistry from the University of Virginia.

9. Nicole Kennard, co-founder and former CEO, New Leaf Biofuel

Nicole Kennard founded New Leaf Biofuel in 2006 with four co-founders, with the aim to be the biggest provider of biodiesel in San Diego County, a dream that involves trucking tons of used fryer grease from 900 area restaurants to New Leaf’s San Diego processing facility and converting it into B99 (99 percent biodiesel fuel), which is then purchased by government and business fleets across the county, such as Sun Diego Charter Co and C & D Towing, and the Regional Transportation Center, San Diego’s only alternative fueling station. She built the company to 10 employees and a company capacity to produce 140,000 gallons of fuel a month. Nicole has BA in Applied Mathematics and Computer Science from UC San Diego and an MS in Mechanical Engineering with an emphasis on Renewable Energy from San Diego State University. Formerly, Nicole was the Coordinator of the Department of Energy’s Industrial Assessment Center (IAC), located at San Diego State University. She is also a renewable energy adviser and biodiesel consultant for the San Diego City School District and a co-founder of the Biofuels Action and Awareness Network, a student action group at UCSD focused on community outreach and education.

10. Susan B. Leschine, Founder and Chief Scientist, SunEthanol

Susan Leschine founded and was the Chief Scientist of SunEthanol, now QTeros. Currently, Dr. Leschine is a senior faculty member in the Microbiology Department at the University of Massachusetts, Amherst. Dr. Leschine is internationally-known as an authority on the biology and diversity of cellulose-digesting microbes. Her research formed the basis for SunEthanol’s Q Microbe biodigesting technology.

Lisa Ann Pinkerton is founder of Women In Cleantech & Sustainability, a group dedicated to the advancement of women in various environmental and technology sectors. She is also Founder and President of Technica Communications, where she handles marketing and public relations strategies for cleantech and biotech companies. Lisa Ann is a former award-winning broadcast journalist who reported for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.

Technica leads PR workshop for UCLA Anderson School of Management

posted in Public Relations, Technica Events|01.16.12|0 Comments

Technica Communications is pleased to announce President Lisa Ann Pinkerton will lead a workshop on public relations for the UCLA Anderson School of Management New Ventures Workshop Series. One of four workshops for the year, Lisa Ann’s talk on January 25th will cover the “Top 3 Secrets PR Firms Don’t Want You To Know.”

The UCLA Anderson School of Management ranks among the top-tier business schools in the world. An award-winning faculty renowned for research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment in the heart of Southern California.

Event Details:

Start ups that engage in public relations activities are 30% more successful in landing funding in one to three months than those who don’t. If investors, customers and potential partners don’t know who you are, how will you grow from incubation to IPO? People think top tier media coverage requires big budgets. But in the age of the internet and social media, very little separates companies from journalists writing at places such as TechCrunch, Popular Science, and even the Wall Street Journal.

Join us to hear Technica Founder and PR pro Lisa Ann Pinkerton share the Top Three Secrets PR Agencies Don’t Want You To Know, including:

How to choose the exact right time to launch your startup in the media
Free methods for gaining visibility and recognition within your industry
Simple tips to get journalists to read and respond to emails
Techniques for building a compelling story that journalists simply have to cover

More about Lisa Ann, Founder of Technica Communications:

From the newsroom to the boardroom, Lisa Ann Pinkerton has used her keen analytical skills to share technology stories with the world for over a decade. Whether the sector is cleantech, biotech or health care, Lisa Ann leads companies through the web of new and traditional media with targeted messaging that bolsters business goals. As a former award-winning journalist, Lisa Ann acutely understands what motivates many journalists and how they think and she’s routinely able to turn those insights into top-tier coverage. She is also an accomplished speaker and facilitator, sharing her wealth of communications knowledge with entrepreneurs and small business owners internationally. Before founding Technica, Lisa Ann was a Senior Account Executive and managed new business operations for the San Francisco PR firm Antenna Group. She got her start as a broadcast journalist for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.

Writing Newsletters People Actually Want to Read

posted in Marketing|12.19.11|0 Comments

The secret is in the list. We’ve heard this so many times with regard to growing our businesses. In fact, publishing is a great way to connect with and nurture current and potential clients. Newsletters can announce new products or company news, educate readers on industry trends and topics, and provide valuable links to events, resources, and media. They are also a great tool for branding and personalizing your company online.

But getting people to actually open your newsletter and even skim it, when they are faced with hundreds of other competing emails and inbox clutter — that’s really the challenge. Even Ben & Jerry’s shocked the marketing world with their announcement last summer that they were discontinuing their enews in favor of social media, although apparently just their UK division, as it turned out. (Check out Erik Qualman’s cool take on that here).

For those businesses seeing low open rates (20% of your subscribers is considered good), read on for some best practices that can turn your e-newsletters from the best thing nobody read, to marketing gold. Here are some tips for boosting your open rate, your clicks and your sales.

Rules of the Road:
You want your readers to look forward to receiving your newsletter. Include a sign-up form on your website, your blog, your e-mail signature tag, and your social media profiles. Do not add people to your list without letting them know, or you will look like a spammer. The general rule is if someone has given you their business card, they are inviting you to keep them up to date on your activities.

When you do a mass import of contacts to your list, include a short paragraph on what readers can expect, how often the letter will be mailed, and even a link to a sample copy. Make sure your “From” designation is a recognizable and familiar name. Do not use “info at dot com” as a from name, as this is a spam trigger. The CAN-SPAM Act requires that your email give recipients an opt-out method. Your newsletter provider typically automatically includes this in the template. Finally, be sure to include all your social media profiles, so that readers can connect with you in between issues if your e-news.

Simple Subject Lines:
Shorter is better. A lengthy subject line will most likely be cut off on most e-mail programs anyway. When creating subject lines, try this checklist, based on the Four “U” Approach to headline writing.
Useful: Is the promised message valuable to the reader?
Ultra-specific: Does the reader know what’s being promised?
Unique: Is the promised message compelling and remarkable?
Urgent: Does the reader feel the need to read now?

Relevant Content:
It’s important to educate and even entertain your readers, but keep selling and promotions to a minimum. Your copy should be 2/3 informative and 1/3 sales. Quality content can include case studies, industry news, interviews, and reviews of resources available in your niche. You can also vary your content by adding videos, podcasts, and resources such as white papers or industry reports, into your publication or as links. If you’re not sure you’re hitting the mark with your content, try sending a survey where readers can indicate their preferences, and offer a free book or resource as a reward. Most e-mail providers such as iContact, Constant Contact, Mail Chimp, Emma, and others, include a survey tool. You can also make your content interactive, such as including a quick poll relating to an industry topic.

Personalization and Segmentation:
Research has shown that inserting first names into your salutation, and even your subject line, can increase open rates by as much as 10%. I have received emails from prominent online marketers that mention my first name at least twice, both in the salutation and the body copy. You can also segment your readers by organizing them into niche groups, or allowing them to subscribe to specific content areas. Check with your host or provider on the toolkit for this.

Balance in Design and Copy:
It’s important not to go overboard with excessive copy, graphics, and links, or you will overwhelm your readers, and they will either delete your messages, or unsubscribe. Three brief stories (200-300 words) with accompanying graphics and links, are typically sufficient. Keep images simple and minimal, particularly since many readers have the image setting turned off on their email. Your newsletter needs to make sense without them. You should also break up your stories with bullets, headlines, and subheads, and make sure to differentiate one story from the next. Make good use of your sidebars to highlight important stories or events, and keep sidebars simple and uncluttered.

If you have a longer article or a post from your blog, avoid excessive scrolling by linking to the blog or article rather then reprinting the entire piece, particularly if you want readers to subscribe to the blog. One or two “calls to action,” such as “Like” me on Facebook, or “subscribe to my blog,” are all you need. While you can publish an email with just one topic, you may lose readers who aren’t interested in that topic.

Provide both HTML and plain text versions. Most hosted email services allow you to set this up automatically. Some readers prefer the mire polished HTML look, while others won’t be able to view an HTML version due to firewalls and filters.

Balance in Frequency:
Set up a publishing schedule that works for you and your readers, and stick with it. Once a month is the minimum you should be mailing, while once a week is preferred to maintain a regular connection with your subscribers. It’s better to send even one story weekly, then wait 2 months and send excessive amounts of copy.

Do you have any best practices to recommend? Please share your ideas!