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About Technica

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The best PR and marketing firms understand technology quickly, know how journalists think, and can trouble shoot creatively.  We’ll hit the ground running and reliably deliver consistent results.

To us, “growth” is not reflected in the size of our staff.  We add to our team to support client demand and keep overhead low to pass the savings onto you in the form of service. Most importantly, all of our services are designed around strategic planning and measured against clear objectives and metrics.  This ensures you the highest levels of accountability.  We plan, execute and show you the results.

Management
Lisa Ann Pinkerton
Founder & President

From the newsroom to the boardroom, Lisa Ann Pinkerton has used her keen analytical skills to share technology stories with the world for over a decade.  Whether the sector is cleantech, biotech or health care, Lisa Ann leads companies through the web of new and traditional media with targeted messaging that bolsters business goals. As a former award-winning journalist, Lisa Ann acutely understands what motivates many journalists and how they think and she’s routinely able to turn those insights into top-tier coverage. She is also an accomplished speaker and facilitator, sharing her wealth of communications knowledge with entrepreneurs and small business owners internationally.  Before founding Technica, Lisa Ann was a Senior Account Executive and managed new business operations for the San Francisco PR firm Antenna Group.  She got her start as a broadcast journalist for National Public Radio, PBS Television, WPXI-NBC, American Public Media, and Free Speech TV.

Learn more about Lisa Ann’s speaking and panelist activities >>

Check out Lisa Ann’s archived reports>>